Website Optimization, also known as Search Engine Optimization – SEO, is the application of a set of techniques to make a website more relevant and improve its positioning in the natural search results of search engines (Google, Yahoo, MSN/Live Search , etc.)
Thus, website optimization is an important marketing strategy for your company, as the good positioning of a website on search engines, especially on Google, directly influences your traffic and, consequently, the volume of business generated by Internet.
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